Giorgio Armani's Brand Diversification Case Study
Diffusion lines hinder the development of the brand – MKT Crowd
Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
The effects of downward line extension on brand trust and brand attachment - Fanny Magnoni, 2016
Giorgio armani's empire - Giorgio armani the 'Master' of luxury - MedCrave online
Managing Luxury Brands EBS: Brand Extensions
6 Secrets to Brand Extension Success
Giorgio Armani – The Iconic Global Fashion Brand - Martin Roll
Stretching Success: Do You Need A Brand Extension Strategy?
Brand Extension - How Far Can You Go?
Stretching Success: Do You Need A Brand Extension Strategy?
W5: Armani : Brand Extensions | Belle Belle
Brand Extension - Armani by on Prezi Next
Brand Extension Strategies: Don't Get Stretched Out of Shape | by Steve Harvey | Medium
Peter Kang on Twitter: "Two types of luxury brand extension. Pyramid model: brand has its most exclusive offering and trades down via licensing or sub-brands into more mass market: think Armani. Galaxy
Brand Extension - What Is It, Examples, Vs Line Extension
Luxury Daily
![PDF] The Anatomy of an International Fashion Retailer – The Giorgio Armani Group | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/4a5876af1c38ed4b61ef0bb7fd3224973c9e2521/6-Figure2-1.png "PDF] The Anatomy of an International Fashion Retailer – The Giorgio Armani Group | Semantic Scholar")
PDF] The Anatomy of an International Fashion Retailer – The Giorgio Armani Group | Semantic Scholar
Using Brand Extensions to Grow Your Business
25 Brand architecture ideas
Full article: The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary
